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Béton House Shop Opening

On the 7th October, Alumno Group opened the doors to the Béton House, Park Hill Shop located at 26 Pinstone Street, right in the heart of the city. Currently on site creating accommodation for 356 students in the iconic post-war housing estate, Béton House will be open from September 2020. Designed by local architects, Whittam Cox, students will be able to get a taste of the accommodation on offer in a traditional town house layout, within a managed and secure block. The shop will showcase the scheme layouts, a model room and highlight the history of the whole development.

Opening Day

The shop will also show case merchandise from several Sheffield design institutions including The Leadmill, S1 Art Space, Modernist Society and various artists over the course of the shop being open. Photographer Martin Gray is the first to exhibit reflecting the change at site, which currently adorns the walls adding yet further flavour and essence from the project, along with being opened during Sheffield’s Off the Shelf Literary Festival, which will run from 5th to 26th October. Alumno are proud to be one of the Associate Partners of the festival which is the only UK Literary Festival co-curated by Universities – University of Sheffield and Sheffield Hallam University. Our opening day saw a commissioned 3 minute film from writer Nat Loftus and artist Miriam Stayte celebrating the 50 year anniversary of the moon landings showcased in the shop window. Over the course of the next few months the vision is to also use the city centre shop space to champion and promote events and exhibitions – raising further awareness about this exciting project and ‘revolutionizing living experience for students in Sheffield within Park Hill’s streets in the sky.

Information on the scheme and model layouts will also be on hand for visitors and prospective tenants.

50th anniversary of the moon landing

The shop front was designed by Ben Kelly, who is famous for the Hacienda interiors in Manchester. Ben Kelly along with Brinkworth design have been commissioned to design the interiors and the community space at Béton House, Park Hill. Alumno have also commissioned Sheffield Poet Laureate Otis Mensah to write a poem to celebrate Park Hill that will be displayed on poetry screens in the landscape areas of Béton House.

Bedroom Mock Up

Commenting at the launch, David Campbell, MD of Alumno said: ‘The shop will give everyone in Sheffield a chance to connect with this project and experience the transformation and rebirth of this legacy first-hand. We are planning numerous exciting events at the shop throughout the year to help raise awareness of the project and are delighted to have the opportunity to be here.’

For further information please visit the dedicated website here. To keep up to date on Béton House, Park Hill follow us on instagram and twitter @betonhouseph and @alumnogroup and use the hashtag #betonhouse.

Read here Exposed Magazine’s report on the opening along with Welcome to Sheffield website on the special commission to mark the Moon Landing.

MK Public Relations

Nat Loftus


Off The Shelf


Whittam Cox